LEXOFORD · XEO
See how the loop runs.
Capabilities / Method: the seven-stage pipeline is the proof. Gate = L1 bot review queue. Publish label: Site Kit. North star: pages cited by answer engines / month.
Discover → Refresh
Discover → Plan → Produce → Gate → Publish → Measure → Refresh
01 · Discover
Discover
Lock the question set, entities, and gaps — where you are missing in search and uncited in answers.
02 · Plan
Plan
Write the visibility plan: languages, canonical URLs, fact boundaries, citation engineering, and proof.
03 · Produce
Produce
Produce indexable, extractable, citable content and structured answers — not another score.
04 · Gate
Gate
Gate = L1 bot review queue. Human-gated quality check before publish. Default level L1.
05 · Publish
Site Kit
Publish label: Site Kit. Ship onto surfaces crawlers can fetch: pages, sitemap, JSON-LD, llms.txt.
06 · Measure
Measure
Review search, generative, and answer visibility. North star: pages cited by answer engines / month.
07 · Refresh
Refresh
Refresh evidence and pages when citations decay — not a one-off screenshot.
Measurement
| Dimension | Meaning | v1 check |
|---|---|---|
| Search visibility | 品牌与目标问题在搜索结果中能否被索引、被识别、被稳定占位。 | v1 检查：索引与规范、目标查询占位、实体名称在站点内是否一致。 |
| Generative visibility | 在 ChatGPT、Perplexity、Gemini 等回答中被提及或具名引用的程度。 | v1 检查：固定问题集抽样——是否具名、表述是否正确、引用的是哪一 URL。 |
| Answer visibility | 精选摘要、People Also Ask、FAQ 等结构化答案是否覆盖目标问题。 | v1 检查：摘要类型对照、可见问答与 FAQ schema 是否一致。 |
| Funnel visibility | 闭环 Discover → Refresh 是否被理解；接入申请是否进入审核队列占位。 | v1 检查：是否读懂七段流水线、是否提交接入、审核队列是否留下占位记录。 |
Citation engineering
01 · Citable fact blocks
可引用事实块
把定义、步骤、边界写成可单独截取仍正确的句子与表格。引擎引用的是块，不是品牌氛围。
02 · Entity consistency
实体一致性
法定名称、品牌、域名、地点、服务边界在正文与 JSON-LD 中同一套说法，避免同名或跨语言主体被合并错。
03 · Third-party corroboration
第三方印证
同一事实能在可被检索的专业页、文档或名录中被核对。不是购买无法披露的外链包。
04 · Citation monitoring
引用监测清单
按固定问题集记录：是否具名、表述、源 URL。清单可复盘，而不是一次“AI 曝光”截图。